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課程名稱 |
臺商企業經營管理模式
Management And Business Model Of Taiwanese Enterprises |
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開課學期 |
111-1 |
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授課對象 |
管理學院 國際企業學研究所 |
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授課教師 |
陳厚銘 |
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課號 |
IB7093 |
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課程識別碼 |
724 M9800 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期一7,8,9(14:20~17:20) |
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上課地點 |
管二研八 |
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備註 |
限碩士班以上
總人數上限：10人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
The course starts with the introduction on the internationalization of Taiwanese firms. Next, global configuration and resource allocation, subsidiary capability development and mandate expansion, Taiwanese investments in China and Southeast Asia, industrial upgrading and transformation, and globalization of late movers are discussed. Based on the foundation of the above, the course covers network linkages, resource dependence theory, and dynamic capabilities. Serval practitioner guest speakers from various business fields to be invited to share managerial experiences with students on an interactive discussion basis.
Students are required to comment on selected journal articles under the topics related to management and business model of Taiwanese Enterprises issues. And the formal requirements for the team project are two progress reports and a final presentation at the end of the class.
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課程目標 |
The aim of the course is to provide a solid understanding of the transnational management theory and business model of Taiwanese enterprises. It exposes students to the main issues in business strategy of Taiwanese firms, and helps them critically evaluate both fundamental ideas and recent developments. |
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課程要求 |
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預期每週課後學習時數 |
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Office Hours |
每週一 12:00~14:00 |
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指定閱讀 |
1. Chen, Tain-Jy, ed. 1998. Taiwanese firms in Southeast Asia: Networking Across Borders, MA, USA: Edward Elgar.
2. Bartlett, Christopher A., & Beamish, Paul W. 2018. Transnational Management: Text, Cases and Readings in Cross-Border Management 8th, 2018, Cambridge University Press.
3. 逐鹿全球:新世代台商戰略4.0, 2019, 台灣行銷科學學會
4. Chen, Homin, Hsu, Chia-Wen and Caskey, D’Arcy. 2013, Internationalization of Taiwanese manufacturing firms: The evolution of subsidiary mandates and capabilities, Asian Business & Management, 12(1): 37 - 60.
5. Chen, Homin ＆ Tain-Jy Chen. 1998, Network Linkage and Location Choice in Foreign Direct Investment , Journal of International Business Studies , 29(3): 445 – 467.
6. Chen, Tain-Jy, Chen, Homin and Ku, Ying-Hua. 2004. Foreign Direct Investment and Local Linkages, Journal of International Business Studies, 35(4): 320 – 333.
7. Chen, Tain-Jy, Chen, Homin and Ku, Ying-Hua 2012, Resource Dependency and Parent-Subsidiary Capability Transfers, Journal of World Business, 47(2): 259 – 266.
8. Chen, Homin and Hsu, Chia-Wen, 2010, Internationalization, Resource Allocation and Firm Performance, Industrial Marketing Management, 39(7): 1103 – 1110.
9. Chen, Homin and Chen, Tain-Jy 1998, Foreign Direct Investment As a Strategic Linkage , Thunderbird international Business Review, 40(1): 13– 30.
10. Chen, Homin, 1999, International Performance of Multinationals: A Hybrid Model, Journal of World Business, 34(2): 157 – 170.
11. Chen, Homin and Chen, Tain-Jy, 2003, Governance Structures in Strategic Alliance: Transaction Cost versus Resource-based Perspective, Journal of World Business, 38(1): 1 – 14.
12. Chen, Homin and Chen, Tain-Jy, 2002, Asymmetric Strategic Alliance: A Network View, Journal of Business Research, 55(12): 1007 – 1013.
13. Chen, Homin, Hsu, Chia-Wen, Shih, Yu-Yuan, Caskey, D’Arcy, 2022, The reshoring decision under uncertainty in the post-COVID-19 era, Journal of Business & Industrial Marketing, Published online: 17 January 2022.
14. Hsu, Chia-Wen, Lien,Y.C. and Chen, Homin, 2013, International Ambidexterity and Firm Performance in Small Emerging Economies , Journal of World Business , 48(1): 58 – 267.
15. Hsu, Chia-Wen, Chen, Homin and Caskey, D’Arcy 2017, Local conditions, entry timing, and foreign subsidiary performance, International Business Review, 26(3): 544 – 554.
16. Hsu Chia-Wen, Chen, Homin and Jen, Lichung 2008, Resource Linkages and Capability Development, Industrial Marketing Management, 37(6): 677 – 685.
17. Hsu, Chia-Wen and Chen, Homin 2009, Foreign Direct Investment and Capability Development: A Dynamic Capabilities Perspective, Management International Review, 49(5): 585 – 605.
18. Hsu, Chia-Wen, Y.C. Lien and Homin Chen, 2015, R&D internationalization and innovation performance, International Business Review, 24(2): 187 – 195.
19. Kalaignanam, Kartik, Tuli, Kapil R., Kushwaha, Tarun, Lee, Leonard and Gal, David. (2021), “Marketing Agility: The Concept, Antecedents, and a Research Agenda,” Journal of Marketing, 85(1): 35-58.
20. Kumar, Vikas, Singh, Deeksha, Purkayastha, Anish, opli, Manish and Gaur, Ajai (2020). “Springboard internationalization by emerging market firms: Speed of first cross-border acquisition”, Journal of International Business Studies, 51 (2): 172–193.
21. Li, P., Prashantham, S., Zhou, A. & Zhou, S. 2021. Compositional springboarding and EMNE evolution. Journal of International Business Studies. https://doi.org/10.1057/s41267-020-00391-1
22. Lin, Hsin-Mei, Chen, Homin, Sher, Peter J. and Mei, Katie H. 2010, Inter-network Co-evolution: Reversing the Fortunes of Declining Industrial Networks, Long Range Planning, 43(5): 611 – 638.
23. Lin, Chih-An, Chen, Homin. 2018. Deconstructing B2B, co-creation and service deployment in East Asia: evidence from Taiwan and PRC manufacturers, Asia Pacific Business Review, 24(3): 351-370.
24. Luo, Yadong, Tung, Rosalie L. 2018. A general theory of springboard MNEs, Journal of International Business Studies, 49(2): 129–152.
25. Luo, Yadong, Witt, Michael A. 2021. Springboard MNEs under de-globalization, Journal of International Business Studies, https://doi.org/10.1057/s41267-021-00423-4
26. Rosa, Benjamin, Gugler, Philippe and Verbeke, Alain (2020), “Regional and global strategies of MNEs: Revisiting Rugman & Verbeke (2004)”, Journal of International Business Studies, 51(7): 1045–1053.
27. Sheth, Jagdish N. (2011) “Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices.” Journal of Marketing, Vol. 75, July, 166-182
28. Sheth, Jagdish (2020), “Impact of Covid-19 on consumer behavior: Will the old habits return or die?,” Journal of Business Research, 117: 280-283.
29. 小喬治．史托克, 大衛．麥可，「西方就是不懂中國？ (What the West Doesn't Get About China)」,哈佛商業評論全球繁體中文版，2011年6月號: 頁14-17
30. 市井茂樹 (Shigeki Ichii)、服部進 (Susumu Hattori)、大衛．麥可 (David Michael) ，「決勝新興市場:日本經驗談 (How to Win in Emerging Markets: Lessons from Japan)」,哈佛商業評論全球繁體中文版，2012年5月號:頁130-136
31. 馬修．艾林 (Mattew J. Eyring)馬克．強森 (Mark W. Johnson)哈里．奈爾 (Hari Nair) , 「到新興市場當新企業（New Business Models In Emerging Markets）」, 哈佛商業評論全球繁體中文版，2011年１月號: 頁67-75.
32. 拉蒙．卡沙德瑟斯-馬沙聶爾 (Ramon Casadesus– Masanell) 荷治．塔紀楊 (Jorge Tarziján)，「商業模式多多益善 (When One Business Model Isn't Enough)」, 哈佛商業評論全球繁體中文版，2012年2月號: 頁80-87
33. 寧勝男, 「莫迪政府“印度製造”：效果評析與前景展望」,《印度洋經濟體研究》，2017年第三期
34. 陳厚銘 (李郁怡採訪整理) ,「在不確定年代追求聰明成長」(哈佛商業評論全球繁體中文版，2017年3月號
35. 陳厚銘「專家傳真－消費者洞察與政策新思維是拓展印度市場的金鑰匙」,工商時報，2016年
36. 陳厚銘「專家傳真－書「楚」語、作「楚」聲在地深耕才能翻轉新南向」,工商時報，2017年
37. 陳厚銘，「專家傳真－新價值網路下的台灣企業成長戰略」, 工商時報，2018年07月19日
38. 陳厚銘，「觀念平台－新興市場是台商建立及發展品牌的實踐基地」, 工商時報，2018年09月10日
39. 陳厚銘，「學者觀點－如何打造台灣服務業新藍圖」, 工商時報，2019年05月14日
40. 陳厚銘，「專家傳真－傑出華人企業家的管理思維與致勝之道」, 工商時報，2019年05月28日
41. 陳厚銘，「專家傳真－美中貿易戰下的台商全球布局戰略」, 工商時報，2019年07月4日。
42. 陳厚銘，「專家傳真－台商國際經營的新思維與戰略」, 工商時報，2019年10月15日。
43. 陳厚銘，「名家評論－低接觸經濟時代的經營模式與戰略」,工商時報，2020年05月26日。
44. 陳厚銘，「名家評論－後疫情時代的台商戰略」,工商時報，2020年07月7日。
45. 陳厚銘，「不確定年代下的台商布局策略」(The configuration and coordination of Taiwanese firms’ value-chain activities in an age of uncertainty)，《哈佛商業評論全球繁體中文版》 數位版文章， 2020/3/11.
46. 陳厚銘，「名家評論－組織敏捷性是企業轉型變革的關鍵」,工商時報，2021年01月7日。
47. 陳厚銘，「新地緣政治風險下的台商經營布局」,工商會務, 122期: 頁2，2021/1.
48. 陳厚銘，「名家評論－疫苗採購與布局」,工商時報，2021年06月22日。
49. 陳厚銘，「名家評論－低碳轉型與企業永續經營」,工商時報，2022年07月25日。
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參考書目 |
1. 改變世界: 中國傑出企業家管理思想精粹, 2017, 前程文化事業
2. 改變世界(二): 中國傑出企業家管理思想精粹, 2018, 前程文化事業
3. 改變世界(三): 中國傑出企業家管理思想精粹, 2019, 前程文化事業
4. 2017年台商經貿投資白皮書-越南篇
5. 2017年台商經貿投資白皮書-泰國篇
6. 2018年台商經貿投資白皮書-印尼篇
7. 2018年台商經貿投資白皮書-菲律賓篇
8. 2018年台商經貿投資白皮書-印尼篇、菲律賓篇
9. 供應鏈重組的領航地圖, 2021, 中華民國對外貿易發展協會
10.美中貿易戰, 戰什麼? 2021,時報文化出版社 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Class Participation and Reading Presentation |
30% |
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2. |
2 short reports about the speech |
30% |
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3. |
Team project |
40% |
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針對學生困難提供學生調整方式 |
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上課形式 |
提供學生彈性出席課程方式 |
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作業繳交方式 |
學生與授課老師協議改以其他形式呈現 |
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考試形式 |
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其他 |
由師生雙方議定 |
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週次 |
日期 |
單元主題 |
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第1週 |
9/5 |
Introduction |
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第2週 |
9/12 |
The internationalization of Taiwanese firms;
The configuration and coordination of Taiwanese firms’value-chain activities in an age of uncertainty (US–China trade war and COVID-19 pandemic) |
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第3週 |
9/19 |
Succession in family business;
演講:家族企業經營與傳承 |
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第4週 |
9/26 |
The evolution of subsidiary mandates and capabilities |
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第5週 |
10/3 |
Regional and global strategies of MNEs;
演講：沛妍生醫集團全球布局與經營策略 |
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第6週 |
10/10 |
No Class |
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第7週 |
10/17 |
The key success factors of Taiwanese firms:
Industrial upgrading and transformation |
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第8週 |
10/24 |
Value creation and value appropriation
演講: 逵陽製衣全球布局與經營策略 |
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第9週 |
10/31 |
Determinants of entry strategy in an emerging market :
Winning in the emerging markets |
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第10週 |
11/7 |
Emerging Markets Studies (Impact of emerging markets on marketing)
演講: 台商雙印市場的布局策略 |
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第11週 |
11/14 |
The New Southbound Policy and Taiwanese firms
Area Studies of Main Emerging Markets(1) |
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第12週 |
11/21 |
Area Studies of Main Emerging Markets(2)
演講: 美中科技戰與台商東向布局策略 |
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第13週 |
11/28 |
Globalization of Late Movers (1) |
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第14週 |
12/5 |
Globalization of Late Movers (2)
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第15週 |
12/12 |
Team Project Presentation and Discussion (1) |
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第16週 |
12/19 |
Team Project Presentation and Discussion (2) |
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